---
title: "Engagement & Conversion Tracking"
slug: "engagement-conversion-tracking"
updated: 2024-02-13T05:43:48Z
canonical: "docx.syndigo.com/engagement-conversion-tracking"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docx.syndigo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Engagement & Conversion Tracking

There are 2 Types of Tracking:

- **Engagement Tracking** (Add-to-Cart): Measures the incremental lift in add-to-cart rates
- **Conversion Tracking** (Final Order/Order Confirmation): Measures the incremental lift in conversions

Both Types track the following elements:

- Type
- Event
- Quantity
- SKU
- Price