Add To Cart Tracking

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Syndi offers an event tracking API which enables engagement data to be passed into the SyndiTag. This enables our clients measure the incremental lift in add-to-cart rates that Syndigo Enhanced Content produces.

The syntax is a structured object utilizing the syndi.push method. It requires type, event, qty (quantity), sku, and price.

window.SYNDI = window.SYNDI || [];
window.SYNDI.push({
   "type": "track",
   "event": "addToCart",
   qty:1,
   sku:"abc123", 
   price:"1234.56",
   "customParam":"foobar"
  }
);

Any additional custom parameters may also be included. However, if the required parameters are not included, the event will fail and SyndiTag will render an error message.