Engagement & Conversion Tracking

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There are 2 Types of Tracking:

  • Engagement Tracking (Add-to-Cart): Measures the incremental lift in add-to-cart rates
  • Conversion Tracking (Final Order/Order Confirmation): Measures the incremental lift in conversions

Both Types track the following elements:

  • Type
  • Event
  • Quantity
  • SKU
  • Price