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      Engagement & Conversion Tracking
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      Engagement & Conversion Tracking

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      Article summary

      There are 2 Types of Tracking:

      • Engagement Tracking (Add-to-Cart): Measures the incremental lift in add-to-cart rates
      • Conversion Tracking (Final Order/Order Confirmation): Measures the incremental lift in conversions

      Both Types track the following elements:

      • Type
      • Event
      • Quantity
      • SKU
      • Price
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